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The 2024 Cision and PRWeek Global Comms Report

Find out how 400+ PR and comms leaders worldwide are approaching the way they work in today’s media landscape.

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THE CHALLENGE

Before the internet

Before the internet and smartphones, there was storytelling. Humans have used language to share experience and wisdom for thousands of generations, and mythology has been used to explain the world around us and to communicate how a society could and should function.

Volodymyr Zelenskyy has absolutely capitalized on the power of mythology to galvanize his audience and see them amplify his messaging and support his political goals. As Pulitzer Prize–winning historian Anne Applebaum noted in an interview with Ezra Klein.

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THE CHALLENGE

Before the internet

Before the internet and smartphones, there was storytelling. Humans have used language to share experience and wisdom for thousands of generations, and mythology has been used to explain the world around us and to communicate how a society could and should function.

Volodymyr Zelenskyy has absolutely capitalized on the power of mythology to galvanize his audience and see them amplify his messaging and support his political goals. As Pulitzer Prize–winning historian Anne Applebaum noted in an interview with Ezra Klein.

THE RESULTS

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut nisi eros, pharetra vel iaculis in, sagittis id nulla. Integer vel euismod neque. Curabitur tempus enfermentum augue nec euismod. Ut vel massa hendrerit.

HEADLINE

Lorem Ipsum Dolor Set En Amor:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut nisi eros, pharetra vel iaculis in, sagittis id nulla. Integer vel euismod neque. Curabitur tempus enfermentum augue nec euismod. Ut vel massa hendrerit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut nisi eros, pharetra vel iaculis in, sagittis id nulla. Integer vel euismod neque. Curabitur tempus enfermentum augue nec euismod. Ut vel massa hendrerit.

Ut vel massa hendrerit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut nisi eros, pharetra vel iaculis in, sagittis id nulla. Integer vel euismod neque. Curabitur tempus enfermentum augue nec euismod. Ut vel massa hendrerit. Integer vel euismod neque. Curabitur tempus enfermentum augue nec euismod. Ut vel massa hendrerit.

Ut vel massa hendrerit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut nisi eros, pharetra vel iaculis in, sagittis id nulla.

HEADLINE

Lorem Ipsum Dolor Set En Amor:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut nisi eros, pharetra vel iaculis in, sagittis id nulla. Integer vel euismod neque. Curabitur tempus enfermentum augue nec euismod. Ut vel massa hendrerit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut nisi eros, pharetra vel iaculis in, sagittis id nulla. Integer vel euismod neque. Curabitur tempus enfermentum augue nec euismod. Ut vel massa hendrerit.
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Headline

Lorem Ipsum Dolor Set En Amor:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut nisi eros, pharetra vel iaculis in, sagittis id nulla. Integer vel euismod neque. Curabitur tempus enfermentum augue nec euismod. Ut vel massa hendrerit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut nisi eros, pharetra vel iaculis in, sagittis id nulla. Integer vel euismod neque. Curabitur tempus enfermentum augue nec euismod. Ut vel massa hendrerit
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Background
John Doe
BP of Comms, large private B2C company
Reach is critical to our big releases, which is why we use PR Newswire. Getting into all of the tiny publications—these are the news outlets and the local papers that a lot of our customers read.
LOREM IPSUM
50%
of Clients prefer Cision data or numbers here
LOREM IPSUM
50%
of Clients prefer Cision data or numbers here
LOREM IPSUM
50%
of Clients prefer Cision data or numbers here
LOREM IPSUM
50%
of Clients prefer Cision data or numbers here
LOREM IPSUM
50%
of Clients prefer Cision data or numbers here
LOREM IPSUM
50%
of Clients prefer Cision data or numbers here
LOREM IPSUM
50%
of Clients prefer Cision data or numbers here
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Jennifer Lansing

SENIOR ENGINEERING MANAGER
I value that leadership here encourages input and seeks solutions to problems from people at all levels. There is truly a desire to find the best way forward and a willingness to hear and try different approaches.
SEE THE CASE STUDY
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Jennifer Lansing

SENIOR ENGINEERING MANAGER
I value that leadership here encourages input and seeks solutions to problems from people at all levels. There is truly a desire to find the best way forward and a willingness to hear and try different approaches.
SEE THE CASE STUDY

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