Technology conferences are very much back on the agenda in 2025, with tech giants like Nvidia, Microsoft, and Apple hosting their own events. Plus, industry conferences like CES and SXSW offer opportunities for brands to represent themselves throughout the year.
If you’ve worked in technology PR for any length of time, you’ll know just how important these events can be for increasing brand visibility, expanding your network, and keeping up to speed on the latest trends shaping your industry or sector.
But when and where are they taking place? To help guide you through the year ahead, we've curated a list of the key technology events in 2025 below for you to mark on your calendars. And keep reading for tips on how to generate media coverage around these events.
Tech Conferences 2025 Calendar
January 2025
CES (Consumer Electronics Show)
When: January 7-10, 2025
Where: Las Vegas Convention Center, NV, USA
A showcase for consumer technology and innovations like AI, IoT, and autonomous vehicles. CES takes place annually at the Las Vegas Convention Center, kicking off the year with some of the biggest brands in tech outlining their consumer plans for the next 12 months. While it may be too late to join this year’s CES, it’s worth following @CES on X and #CES2025 to track the big announcements.
February 2025
Cisco Live
When: February 9-14
Where: RAI Amsterdam, Netherlands
The digital comms giant’s annual conference will take place in Europe this year, designed to give its customers and partners the knowledge to shape their AI strategies with a future-facing agenda. The six-day event will also be broadcast live for free, if you want to watch it unfold from afar.
Watch the highlights from Cisco Live 2024 below:
March 2025
MWC (Mobile World Congress)
When: March 3-6, 2025
Where: Fira Gran Via, Barcelona, Spain
The annual MWC in Spain is pitched as the “global intersection of social policy, business leadership and digital innovation.” This year will be divided into five main themes covering 5G, IoT, AI, enterprise, and game-changing technologies.
SXSW (South by Southwest)
When: March 7-15
Where: Austin, TX, USA
Austin’s yearly festival celebrates the intersection of tech, film and television, and music with a series of live events and cultural programming in March. An essential date for the calendar if you work in tech PR.
Nvidia GTC
When: March 7-15
Where: San Jose, CA, USA
In person and online, Nvidia hosts one of the year’s biggest technology conferences covering AI, GPUs, and the evolution of data science. Nvidia CEO Jensen Huang traditionally delivers the keynote and is present throughout the week.
Watch last year’s Nvidia GTC keynote below:
Generative AI Summit
When: March 31-April 2
Where: Novotel London West, London
Now in its third year, this event focuses on exploring the latest developments in generative artificial intelligence, with researchers, developers, and industry experts on hand to discuss all things AI.
April
KubeCon + CloudNativeCon
When: April 1-4
Where: Excel London, UK
The Cloud Native Computing Foundation’s flagship conference brings together adopters and technologists from leading open source and cloud computing communities. A key event for PR pros working with cloud-focused organizations.
RSA
When: April 28-May 1
Where: Moscone Center, San Franciso, CA, USA
A conference for cybersecurity discussions and developments that tackles risks, counter threats, and embraces security challenges in the digital world.
May 2025
ODSC East
When: May 13-15
Where: Boston Convention and Exhibition Center, MA, USA
At the ODSC East data science conference, the agenda is shaped by trending and in-demand skills in machine learning, deep learning, and NLP (natural language processing). An event for those building AI products.
Dell Technologies World
When: May 19-22
Where: The Venetian, Las Vegas, NV, USA
Dell’s annual showcase of all the ways it’s deploying technology and AI to accelerate innovation. Alongside in-depth talks, there’ll be learning opportunities, entertainment, and plenty of chances to network.
Women In Tech Global Conference
When: May 20-22
Where: Virtual & in-person worldwide
The largest global conference for women in tech, this event provides multiple opportunities to learn and find inspiration from female leaders in the field. Expect more than 500 speakers at the virtual-first conference.
TECHSPO Chicago
When: May 21-22
Where: Soldier Field Stadium, Chicago, IL, USA
TECHSPO Chicago brings together some of the best developers, brands, marketers, technology providers, and designers looking to set the standard in the world of technology. Expect a broad sweep of internet, mobile, AdTech, MarTech and SaaS expert speakers across the two days.
Google I/O
When: May TBC
Where: Shoreline Amphitheater, CA, USA
A virtual event with a limited number of attendees invited onsite, Google I/O is likely to highlight the search giant’s latest updates on AI, the Android platform, and cloud services. They’ll also potentially be new hardware announcements, like new Pixel phones and tablets on show.
Watch highlights from Google I/O 2024 below:
Microsoft Build
When: May TBC
Where: TBC
A developer-focused event aimed at software engineers and web developers who use Windows, Microsoft Azure, and other Microsoft technologies. Expect insightful keynotes, breakout sessions, and wider industry discussion around topics like emerging trends for developers, innovating with AI, and what’s next for cloud computing.
June 2025
London Tech Week
When: June 9-13
Where: Olympia, London, UK
A comprehensive technology conference with everyone from global tech innovators to startups and industry leaders discussing the latest technological trends and developments.
Viva Technology
When: June 11-14
Where: Paris, France
One of Europe's largest startup and technology events, showcasing groundbreaking innovations across multiple sectors. Viva brings plenty of networking opportunities, chances to pitch your startup, and insights from global industry leaders.
TNW Conference
When: June 19-20
Where: NDSM, Amsterdam, Netherlands
TNW Conference is tech media brand TNW’s two-day technology event in the greater Amsterdam area, where industry leaders and tech enthusiasts come together to share in-depth conversations on how tech will shape the world we live in.
Apple WWDC (Worldwide Developers Conference)
When: June TBC
Where: Apple Park, Cupertino, CA, USA
Apple's annual developer conference typically brings the latest updates on iOS, macOS, and other platforms such as Apple Intelligence. Expect keynote presentations and sessions from industry thought leaders for developers and tech professionals.
Watch the Apple WWDC keynote below:
August
DEF CON
When: August 7-10
Where: Las Vegas Convention Center, NV, USA
The world's largest and most notable cybersecurity conference, bringing together hackers, researchers, and security professionals to talk the latest in digital security and technology vulnerabilities.
gamescom
When: August 20-24
Where: Koelnmesse, Cologne, Germany
The world's largest video game trade fair, featuring the latest in gaming technology, esports, and interactive entertainment. A key event for game developers, publishers, and technology enthusiasts.
VMware Explore
When: August 25-28
Where: The Venetian, Las Vegas, NV, USA
VMware's conference for cloud infrastructure and digital workspace technology, offering insights into the latest innovations in cloud computing and solutions geared toward enterprise IT brands.
September 2025
IFA (Internationale Funkausstellung)
When: September 5-9
Where: Berlin, Germany
The leading European trade show for consumer electronics and home appliances with nearly 2,000 exhibitors. At IFA, technology PR pros will find the newest and most important innovations across a variety of consumer sectors.
Meta Connect
When: September TBC
Where: Menlo Park, CA, USA
From AI advancements to the transformative applications of virtual reality (VR) and augmented reality (AR), Meta Connect showcases the many possibilities that the company behind Facebook can bring to personal and professional spaces.
Watch the Meta Connect 2024 keynote below:
October 2025
Oracle CloudWorld
When: October 13-16
Where: Las Vegas, NV, USA
Oracle's flagship conference for cloud computing, database solutions, and enterprise technology. The event typically brings deep dives into the latest Oracle developments in cloud and business technology.
Dreamforce
When: October 14-16
Where: San Francisco, CA, USA
Salesforce's annual conference gathers together the global Salesforce community, with keynotes, workshops, and networking opportunities focused on customer relationship management (CRM) and digital transformation. Stay tuned to the Salesforce Dreamforce hub for updates on the 2025 event.
Adobe MAX
When: October 26-30, 2025
Where: Los Angeles, CA, USA
Adobe’s conference with creativity at its heart. Here you’ll get to experience the latest in design-driven tech innovations, and digital media solutions (from the brand behind Photoshop and myriad creativity platforms).
November 2025
Web Summit
When: November TBC
Where: TBC
Web Summit is one of the world's largest tech conferences, bringing together tech leaders (previous years have seen Elon Musk, Sam Altman, and Geoffrey Hinton), startups, and innovators to talk the future of digital innovation.
Microsoft Ignite
When: Week of November 17 TBC
Where: San Francisco, CA
Microsoft's conference for IT professionals, developers, and technology decision-makers, focusing on new enterprise technology solutions and cloud innovations. Ignite will likely bring the latest updates on Microsoft Cloud, Microsoft Copilot, and the company’s AI plans.
December 2025
AWS re:Invent
When: December TBC
Where: TBC
Amazon Web Services' annual conference for cloud computing professionals, featuring industry-leading keynote speakers, training, and certification opportunities in cloud technology.
Tech Conferences 2025: 5 PR Pitching Tips
Whether you’re attending a technology conference or setting one up for your own brand or client, they’re a great opportunity to generate brand buzz and win earned media coverage – if you know how to target and attract media attention. That’s why we put together these takeaways – gleaned from the 2024 State of the Media Report: Tech Edition – on what reporters want and need from their technology PR partners:
- Master your press releases. The press release is perennially popular among journalists. Of the technology journalists surveyed in our report, 77% said they wanted to receive news or press release announcements from PR pros. Seventy-two percent also named press releases as their most useful asset for generating content. Make sure your press release gets in front of the right audiences by distributing it on tech-focused channels and including a link to your release when reaching out to tech reporters.
- Give journalists multimedia. The adage of a picture being worth a thousand words rings true for tech reporters – 76% of them used images supplied by PR professionals in their content in the last year. Among other multimedia elements journalists use most – videos (think user videos or video testimonials) and data visualizations (think infographics that illustrate key product benefits or proof points).
- Follow up your pitch. Giving a tech journalist a nudge on one of your pitches is fine, but don’t overdo it. Sixty-eight percent said PR pros can follow up on a pitch, though the vast majority recommend doing so only once.
- Relevance is key. Before pitching a tech journalist, it’s crucial to ensure your story fits their beat, so make sure you’ve done your research. Sixty-nine percent of journalists say PRs pros can make their jobs easier if they understand their target audience and what they find relevant. (Pro tip: Create a targeted media list to keep track of relevant journalists you want to reach out to and craft personalized pitches for.)
- Connect journalists with experts. Speaking to industry experts is the second most useful thing PR practitioners can do for tech journalists to help them generate content ideas. Given how upcoming tech conferences offer ample opportunity for in-person interviews, setting up these discussions can help you win favor with reporters. If you can offer an exclusive, even better: 55% of reporters say they want story exclusives from their PR partners.
Looking for more tips on how to approach conferences? We’ve compiled some general advice in our Pitching for Event PR tip sheet.
Find out how CisionOne, our all-in-one PR platform can help your brand monitor tech media and connect with the wider industry. Speak to an expert today.
