Over 3,000 Journalists Reveal What They Want and Need from PR
For more than a decade, Cision’s State of the Media Report has served as the voice of journalists for public relations and corporate comms professionals worldwide.
For the 2024 report, we surveyed more than 3,000 journalists across the globe to understand their biggest challenges, such as changing audience behaviors, industry downsizing, and the rapid growth of artificial intelligence. We examined the implications of these challenges for media relations teams and shed light on the opportunities they provide.
No other report comes close to the level of unique data found in the Cision State of the Media Report. We combine this date with decades of experience to help PR and corporate communications teams build strong media relationships and amplify their brand stories.
Fill out the form to download the 2024 State of the Media Report.
What’s Included in the 2024 State of the Media Report?
With responses from more than 3,000 many journalists across the world, the 2024 State of the Media Report is the most comprehensive view of how PR professionals can engage with journalists to get coverage for their brands.
The State of the Media Report covers topics such as:
- Words and actions that truly get journalists’ attention
- The most effective channels for reaching journalists
- The resources most likely to win PR teams more earned media coverage
- The components of a “perfect” PR pitch, in journalists’ own words
You can use this report to firm up your plans and strategies, giving you the best chance of achieving success.
Complete the form to get your copy of the 2024 Cision State of the Media Report.
Key Findings from the 2024 Cision State of the Media Report
The Cision State of the Media findings include comparisons to the previous year, highlighting how the industry is changing, as well as several new findings, such as:
- The media’s growing reliance on data
- Journalists’ mixed feelings on AI
- The growing importance of multimedia
- How media relations varies around the world
The report also reveals actionable insights into what PR professionals can say and do to win favor with journalists, secure more earned media coverage, and build long-lasting, mutually beneficial relationships with media professionals.
Discover the state of the media by completing the form.
