PR's Guide to Working with Food and Beverage Journalists in 2024
Cision’s State of the Media Report has served as the voice of journalists for public relations and corporate comms professionals for more than a decade.
Each year we survey thousands of reporters to find out what they want and need from their PR partners. In 2024, for the first time, we’re examining the State of the Media by sector, zeroing in on the behaviors and perspectives of journalists and media influencers who cover different industries.
Of the 3,000+ respondents, more than 500 identified as covering the food and beverage industry. With that in mind, we examined the State of the Media data to look at the specific challenges and implications for the PR professionals seeking to work with these reporters.
The 2024 State of the Media Report: Food & Beverage Edition covers:
- Food and beverage journalists’ biggest challenges and priorities
- The most effective channels for reaching these reporters
- How food and beverage journalists use AI and social media
- The “perfect” PR pitch for a food and beverage reporter
These findings shine a light on what PR professionals can say and do to win favor with these journalists, secure more earned media coverage, and build long-lasting relationships with media professionals covering this industry.
Fill out the form to download the report today.
