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The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

Pitch to Win Toolkit

Minimize Strikeouts and Get More Hits With Data-Driven Pitches

We’ve put together this toolkit to help PR and communications professionals go the extra mile to ensure their pitches are being published, and how to maximize their story's impact after the pitch. It's a win for everyone when PR pros get their stories told and journalists don't have to wade through irrelevant pitches.

The Toolkit Includes:

  • 10 Media Pitching Tips — Find dos and don'ts to cut through the noise and get your pitches noticed
  • Media Pitching Manual — Learn how to get your story covered by the journalists who drive real results
  • Pitch Perfect: Data-Driven Pitching for a Digital PR World — Become a strategic partner for journalists with audience insights