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The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

Influencer Marketing 101

Leverage the Power of Influence

Want to expand your target audience and find new markets to enter? Influencer marketing has been a game-changer for brands looking to grow their businesses and there’s no sign it’ll slow down anytime soon.

We put together a tip sheet on how to develop and execute an effective influencer marketing strategy. It walks through how to:

  • Identify the right influencer for your brand
  • Set goals and metrics for your influencer campaign
  • Create long-lasting relationships
  • Track the performance and ROI of your campaigns

Whether you’re just getting started or want to refine your existing campaigns, get the tips, facts and stats you need to know before planning your next influencer marketing campaign.