We asked 3,000 journalists what they really want from PR...
You know you have a great story to tell, and you want to get it out into the world. But how do you convince journalists to cover it? We asked 3,000 journalists what they want – and what they don’t want – from PR professionals, and what makes them consider certain stories over others. Besides having a good relationship with journalists, you also need to consider other factors such as timing, relevance, and value.
If this sounds a bit too overwhelming, we’ve got you covered. Our latest tip sheet breaks it all down for you. We’ve outlined the media outreach behaviors journalists appreciate most (as well as the behaviors PR professionals might want to avoid), based on feedback from our 2024 State of the Media survey. Check out the tip sheet for easy-to-follow tips and practical advice for getting more journalists to cover your stories.
Fill out the form to download the tip sheet, How to Become Journalists’ Favorite PR Pro.
