TIP SHEETS brand-and-reputation-management

A Data-Forward Strategy Isn't As Hard As You Think

Inform your PR strategy with the right data

Brand sentiment. Referral web traffic. Share of voice.

PR software is great for helping communicators report on the true ROI of their efforts, but did you know it can also uncover other useful data points?

We created this tip sheet on how to track data in a way that will inform and empower your PR efforts. It walks through which metrics to focus on, where to gather the data, and how to use it to shape your PR strategy.

A data-forward PR strategy isn't as hard as you think. Download the tip sheet to get started!

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