Make Your Press Release Work Harder for You and Increase Your Audience Reach
A press release is not just an announcement you publish on your website or an email you send to your entire contacts list. It can be a crucial element in your PR campaign strategy and a starting point for a multi-channel communications campaign.
There’s no denying the power of a press release. According to the 2024 State of the Media Report, press releases are the number one source of content ideas for journalists. And most journalists explicitly want to receive press releases from PR professionals. In addition to helping you establish relationships with the media and build media credibility, press releases are a great way to increase customer engagement and amplify your brand’s voice.
But no matter how well-written or newsworthy it may be, if you just issue a press release on its own, it can’t magically carry a high-impact PR campaign. That’s why we created this tip sheet of 10 strategic ways to maximize the power of your press release content.
Fill out the form to get tips on developing a multi-channel communications campaign.
Get Expert Advice for Maximizing Press Release Content
This tip sheet equips you with 10 strategic and creative ideas to develop a multi-channel communications campaign around your press release and reach more diverse audiences across multiple touchpoints.
You’ll discover that your press release promotion can start small through internal communications and expand toward bigger opportunities such as events or even investor communications. You’ll also uncover opportunities to craft content and campaign ideas inspired by the foundational elements of your source material.
These useful tips, along with your strategic approach, will help you amplify your brand and echo your messaging on different channels.
Get instant access to the 10 Strategic Moves to Amplify Your Press Release Content tip sheet by filling in the form.
Benefits of Amplifying Press Release Content
All too often, press releases are a one-and-done effort, which does a disservice to the PR teams who work so hard on them. We created this tip sheet for PR professionals across all industries to share all-new ways for amplifying the impact of their press release’s message and expand its visibility. Get actionable advice to make the most of your press release content and reach your audiences.
Whether you’re an experienced PR pro or have only crafted a couple of press releases, this tip sheet gives you 10 creative ways to transform your announcement into an important pillar of your PR campaign.
Complete the form and get access to the tip sheet.
