Webinar Overview
In today’s hyper-connected world, fake news and misinformation can spread like wildfire, putting brands at risk of losing trust and credibility. Understanding how to navigate this landscape is essential for communicators and PR professionals.
Join Scott Newton, Director of Solutions Consulting at Cision, for an insightful webinar exploring how brands can protect their reputation and communicate effectively amidst the challenges of misinformation.
What You Will Learn:
- Identifying the Risks:Understand the dangers posed by hyperbole, misrepresentation, and deepfake media in shaping public perception.
- Case Studies and Insights:Learn from real-world examples, like the media reception to Starbucks' CEO announcement, to see how data uncovers risks and opportunities.
- Strategic Precision:Discover why communicating with specificity is crucial to avoid vulnerability in a polarized environment.
- Actionable Takeaways:Explore practical strategies to use data, craft precise messaging, and align your brand with issues that matter.
