Webinar Overview
Misinformation isn’t just a challenge for consumers; it’s a critical issue for brands and PR professionals. In today’s polarized world, false information spreads rapidly, threatening reputations and eroding consumer trust.
Hear from the experts in this engaging panel discussion as they unpack the challenges of managing misinformation, share strategies for mitigating its impact, and provide actionable advice for building resilient brand trust.
Panelists:
- Katie Tod, Marketing VP at Cision:A seasoned expert in brand communications and marketing innovation.
- Jossie Evans, Social Team Lead at ITV News:pecializing in real-time response to misinformation on social media platforms.
- Holly Beddingfield, Editor of Capsule and Creative Strategist:Bringing a creative lens to PR strategy and consumer engagement.
- Alistair Wheate, Principal Solution Strategist:Innovation Lead at Cision: A thought leader in leveraging data and innovation to combat misinformation.
What You'll Learn:
- How misinformation impacts brand reputation and consumer trust.
- Strategies for identifying and addressing false information in real time.
- Best practices for PR professionals to proactively manage brand narratives.
- Insights into building and sustaining trust in a polarized media landscape.
Watch the Session Now!
Don’t miss the opportunity to hear from leading experts and gain valuable insights into navigating PR challenges in the age of misinformation.
Meet the Speakers
Katie Tod
A seasoned expert in brand communications and marketing innovation.
Jossie Evans
Specializing in real-time response to misinformation on social media platforms.
Holly Beddingfield
Bringing a creative lens to PR strategy and consumer engagement.
Alistair Wheate
A thought leader in leveraging data and innovation to combat misinformation.
