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The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

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Advanced Monitoring & Analytics, How to Optimize Your Earned Media Campaigns

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Join us as Andrea Rosi, Cision’s Director of Product Marketing, and Lee Ribeiro, Cision Product Marketing Manager, dive into why media monitoring is the foundation of a successful earned media campaign.

This comprehensive presentation will guide you through several Cision Communications Cloud® capabilities and techniques:

  • Understand how to identify key industry trends.
  • Gain insight into the topics and messages that resonate with your audiences to inform future messaging.
  • Get a live demo of Cision Communications Cloud's monitoring and analytics capabilities to see how Cision can help you drive engagement with target audiences and optimize performance of your PR and Comms programs.
 

 

Meet Our Expert Speakers:

Lee Ribeiro headshot
Lee Ribeiro
Product Marketing Manager
Cision    
Andrea Rosi headshot
Andrea Rosi
Director of Product Marketing
Cision