Join us on January 30, 2025, at 10:00 – 11:00 am CT/4:00 – 5:00 pm GMT

Webinar Overview

Join us in January for a dynamic live webinar discussion exploring key trends that are shaping the future of PR.

Gain actionable insights into crafting a high-impact PR strategy for 2025, including leveraging AI with a human touch, bringing authenticity to media relations, and embracing data-driven approaches for effective communication.

The discussion will also cover strategies for crisis management to build brand resilience and insights into using social media platforms to engage audiences, manage reputation, and address challenges.

Don’t miss this opportunity to connect with, and put your questions to, industry-leading PR professionals. You’ll leave equipped with the tools and knowledge to drive real results in the year ahead.

Meet Our Speakers:

Hajira Amla

Hajira Amla is a charted PR professional specializing in B2B communications and content marketing with a strong focus on the technology and science sectors. Her consultancy work focuses on developing effective communication strategies for clients based on a thorough understanding of stakeholder groups and their needs. She runs Nectar Marketing Communications, to help agency and in-house comms teams create high-impact content for expert audiences.

Michelle Garrett

Michelle Garrett is a public relations consultant, author and speaker who helps B2B companies create content, earn media coverage, and position themselves as thought leaders in their industries. She provides down-to-earth advice and a practical approach to PR for her clients. Repeatedly ranked among the top ten most influential PR professionals, Michelle has written a new book, B2B PR That Gets Results, that debuted as an Amazon Best Seller. Her articles and advice have been featured in publications including Entrepreneur and Ragan’s PR Daily, and she frequently speaks at events like Content Marketing World. Learn more about Michelle at here.

Bill Byrne

Bill Byrne is a leading consumer goods and tech PR professional with over 25 years of experience, known for crafting award-winning PR strategies that deliver impactful media exposure for both well-known brands and start-ups. As the founder of Remedy PR , Bill emphasizes fixing inefficiencies in the PR industry by building teams that consistently help clients achieve authentic and significant media coverage, from national outlets to niche influencers.

The Host: Madeline Luchsinger

Madeline Luchsinger is an Insights Consultant with Cision specializing in media monitoring strategy and consumer insights. She focuses on data-driven strategy to help brands navigate emerging trends in mass communications. In addition to her professional work, she is an award-winning scholar with a concentration in misinformation in media.