PR Crisis Communication Planning Made Simple
A PR crisis can strike at any time, and with the rise of social media and 24/7 news cycles, information (and misinformation) spreads faster than ever. To make these situations even more challenging, executive teams are increasingly looking to PR and comms teams to take the lead in responding to the issues and finding ways to minimize the damage.
It’s every PR professional’s worst nightmare – but it doesn’t have to be.
With a proactive, strategic approach to media monitoring and crisis response planning, you can prevent issues from escalating, and mitigate the impact to your brand, should a crisis emerge. And we’ve created a comprehensive guide that explains how.
Whether you’re building your crisis comms strategy from scratch or want to make sure your current plan covers all the bases, The Complete Guide to Crisis Communication has all the details you need to prepare for whatever may come, including:
- What constitutes a PR crisis: Warning signs and red flags
- The principles of effective crisis communication
- Best practices for preparation and prevention
- Key steps in tackling each phase of a PR crisis
A PR crisis can have long-term consequences, so having a robust crisis communication strategy is crucial. Get the guide to start planning now.
Fill out the form to get The Complete Guide to Crisis Communication.
