Cut through the noise
In today’s always-on media cycle, there has never been more competition for your audience’s attention. To cut through the noise, you need to leverage a data-driven approach to your media outreach, and it should start with your end-audience.
Communicators need to understand the 5W’s — who, what, when where, and why — of their audience. Every story, campaign, and message should be centered around your target audience.
Join Cision, along with Kristal Howard, Head of Corporate Communications and Media Relations at Kroger Co. to discuss:
- The importance of understanding the wants and needs of your customers
- How audience data can help inform storytelling strategies
- What you can learn from analyzing audience data
- Why audience data is an important KPI
Meet the Speakers
Seth Gilpin is a Product Marketing Manager at Cision, where he’s able to blend his passion for storytelling with the science of data.
He oversees the Engage function of the Cision Communications Cloud®, helping to drive marketing strategy and product messaging. In his 5+ years in the PR/comms space, Seth has spoken at multiple PRSA events and has been published in several PR blogs.
