For effective reputation management you need an established partner with the best tools to effectively manage your brand in today’s fragmented media world.
With the right solution, brand owners and strategic communicators can:
Cision is the only provider with a full, integrated suite of easy-to-use tools for public relations professionals and strategic communicators to manage their brand strategy and improve brand recognition and trust. You can also tap into a team of sector specialists with more than 100 years of PR experience.
Over 75,000 global brands have used Cision experts to uncover critical insights proving and quantifying brand performance over time. Our experts can also help you turn insights into action–building lasting connections so you stay relevant with key audiences.
Only Cision brings together:
With Cision, you get everything you need to effectively monitor, measure and manage your brand reputation.
Director of Communications
Center for Environmental Health
I think it's been really helpful to see those numbers and see the growth–and to be able to search the keywords is also super helpful.
Head of Communications Services
Gumtree
Knowing the volume of coverage is important, but Cision gave us the ability to gauge sentiment, which is key to delivering campaign results to our senior leadership.
You can’t fully understand and assess your brand reputation without real-time insight into what customers, journalists and influencers are saying and feeling about your brand, across every channel—print, broadcast, podcasts, online and social media—covering conversations globally.
Cision Communications Cloud provides all-encompassing media monitoring with best-in-class measurement and reporting tools. Data from 100+ million global media sources is transformed into actionable insights, brand-building intelligence and comprehensive reports. Our all-in-one platform gives you the power to manage your reputation and communications campaigns using a single, trusted source of reliable media metrics—with unlimited analytics dashboards.
Knowing your brand reputation at any given time is important. Access to trusted experts with the experience to uncover critical insights is strategic. Having the best tools at your fingertips to amplify your story and drive specific outcomes is invaluable. Cision provides an unmatched collection of tools, resources and capabilities—with unmatched reach—to lead your brand development and shape brand-building opportunities.
Influence and Amplify Your Brand’s Story with Cision PR Newswire
Instantly influence your story with the industry's most comprehensive and proven media coverage and content amplification network:
Unrivaled media reach with 440,000+ journalist, influencer, and newsroom feeds across 170+countries and 40+ languages
The highest-ranking press release website in the world when it comes to search visibility, sourced by more media outlets than any other competitor
2.8 million social media influencers / following PR Newswire-issued content
9,000+ web sites and digital media outlets worldwide showcasing PR Newswire content
Award-winning content production and campaign planning services (winners of 100+creative awards and advisors to 1,000+ agencies and brands)
Build Productive Relationships with Journalists and Influencers
Only Cision combines deep audience insights and robust relationship management with the industry’s single largest database of pitchable media contacts. Engage with a carefully vetted, information-rich and constantly updated database of 850,000+ media contacts and outlets. Connect directly with the journalists, influencers and outlets that can move your target audience and influence your brand’s story. Add details of every interaction to each contact's record. Automate follow-ups based on specific criteria—like contacts who opened but didn't click on your pitch. Cision keeps a complete record of all your team's journalist and influencer communications, automatically.
With Cision’s reporting tools, it has never been easier to provide stakeholders the information they need, when they need it—and to demonstrate the impact of your strategic communications on business outcomes.
Having a strong brand reputation management solution in place will allow you to effectively respond, manage and measure the impact of a crisis. The tools you use for brand reputation can help you identify when a crisis is breaking, quickly give you insights into what is happening to inform your next steps and provide tools to help you put your crisis communications plan into action. You can respond to the right contacts in the right way as well as measure the impact of the crisis and your response ongoing.
Talk to a Cision expert to learn how Cision's complete Comms Cloud solution can help you shape your brand reputation.
Cision PR and Communications experts take the time to understand your strategy, goals and challenges. In partnership with you, our team will recommend the optimal solution to help you understand, influence and amplify your story.
