Public Relations and Strategic Communications

Cision helps your story rise above the noise.

According to the latest data from the U.S. Bureau of Labor and Statistics, PR professionals outnumber journalists seven to one1. This imbalance, combined with the ever-increasing fragmentation of the media landscape, makes it more challenging than ever for your PR and strategic comms teams to capture attention from journalists and influencers, and coverage in the publications and media your target audience trusts.

Cision provides you the industry's largest and most robust media database—with carefully researched, fully vetted and pitchable journalists, outlets, influencers and opportunities at your fingertips, on your desktop, in one place. Our solution makes it easy for you to target the right contacts for your story—and launch personalized, integrated, data-driven campaigns that win your organization the coverage it deserves.

• Search and filter over 850,000 journalists, outlets and opportunities, and over 1 billion social media influencer profiles—by topic, country/geography, type of contact, publication, keyword and more.
• Get detailed information that helps you target the best journalists for your story—e.g., recently published articles, relevant social media posts, journalists seeking sources—and to make the best possible pitch based on each contact’s preferences.
• Manage media contacts and relationships with sophisticated CRM tools—generate personalized email pitches, schedule responses and keep a complete record of every interaction.

Cision’s expert research team carefully curates every contact and makes more than 20,000 updates to the database every day. You’re always working with up-to-date information.

For your most important stories, a good press release, good media relationships and earned media pickup are not enough. Cision’s unique content amplification products and services provide an expert toolbox for elevating your message above the noise, giving your customers more ways to engage with your story, and even ensuring placement in your target audiences’ favorite, most trusted publications.

• MultiChannel News Release: Combine your press release and multimedia assets into a fully-hosted, fully-branded, SEO-optimized landing page focused on your news.
• Guaranteed Paid Placement: Ensure native publication and full control of your story in target online publications! Your press release appears as a native article, and is promoted with native ads on other pages on the site.
• Content Services: Partner with our full-service, award-winning creative studio to create original or repurposed video, TV and radio ads, digital and out-of-home ads, and more.
• MediaRoom and Website Solutions: Let Cision’s web design and strategic communications experts build, integrate, and host your secure, compliant, state-of-the-art newsroom.

Social amplification services: Place your content with vetted influencers. Transform existing content into video optimized for social channels. And get social media campaign guidance from trusted professionals.